Using Data for Better Decision Making

Become More Data Driven

We enable companies to understand and use data for business growth be that what is happening on their website (101-funnel) or in the public domain (101-Ads).

In the Digital world there are two types of data;

  1. Data you have within your business such as website data and customer data
  2. Data that is available to you but outside of your business such as who is advertising what and where

Harnessing both of these data types is the gateway to making better business decision.

Complexity is one of the biggest barriers stopping businesses using data for decision making. While there are many analytics products they are difficult to setup properly. On the other hand there is so much data outside your business it is hard to know where to start and how it can be used to benefit your business.

We help you overcome these challenges.


Knowing how your website traffic behaves is not just important, it can make or break your business. The trouble is, it is often too hard to setup a Google Analytics account especially one that has any meaning. From our own experience 8 out of 10 companies have not setup analytics properly. They may add the code to their website but they have not taken the next steps to make use of it.

With that in mind we have built 101-funnel. It is a very easy to use analytics solution for your business. Not only is it easy to setup but it is easy to use and presents the data to you in an easy to understand manner so you can focus on decision making. Your website traffic is presented based on key questions you will need answered such:

  • as where is my website traffic coming from?
  • where do my leads and sales come from?
  • what media can I attribute sales to?
  • how long is my customer journey ie between initial visit to my website and buying?
  • how do I compare to others?

These are just a few of the key questions we help you get an answer to but without the hassle of the usual analytics products. In fact the setup is only a few minutes and you are all ready to go. Learn more here


101-Ads is about one thing

“Knowing who is advertising what and where.”

Consider what you could do if you knew where your competitors were advertising and what they were offering. And not only that had a full repository at your fingertips.

This is what 101-Ads offers you.

We scan all channels from search to social to publisher webpages large and small to find the ads that are listed and the pages they point to as well as the offer. This allows you to focus on using this data for your business.

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